Thar Digital Agency

Growing a mission
that heals.

A full-spectrum digital marketing strategy for Zensens.ai, building authority in mental wellness and reaching the people who need it most.

Search Engine OptimisationPillar 01
Social Media MarketingPillar 02
Animated Video ProductionPillar 03
Creative DesignPillar 04
Scope at a Glance
4
Core Service Pillars
6
Platforms Covered
90
Days to First Impact
+300%
Organic Traffic Target
Client
Zensens.ai
AI-powered mental wellness platform combining personalised AI support and professional-led focus groups for measurable mental health improvements.
Mental Wellness
B2C + B2B
AI Platform
Global
Understanding Zensens.ai

Mental Fitness
for Everyone

At Zensens.ai, mental health is reimagined as mental fitness, proactive, daily, and accessible. Not a crisis response, but a lifelong practice as natural as going for a walk.

SenseAI Companion
An empathetic AI that learns what helps you and delivers micro-interventions. Grows with you through a long-term memory engine that tracks outcomes, triggers, and life events.
Professional-Led Focus Groups
Small-group sessions run by trained facilitators, real people, real problem-solving, actionable playbooks you take away. No endless sessions, just measurable change.
Personality & XP Insights
The AI extracts behaviour and thought patterns each week. Gamified with XP rewards for self-discovery, scientific insights made engaging.
For Organisations
Anonymised insights that connect employee wellbeing with culture and productivity. Reduce absenteeism, measure EAP ROI, and turn mental health into a shared goal.
"Reimagining mental health, from crisis care to lifelong mental fitness."
Zensens.ai Mission
CBT-Based Methods
Clinically informed, built with behaviour designers
Privacy-First Design
Your data stays yours, always
Evidence-Inspired
Proven techniques packaged for daily practice
Long-term Memory Engine
Reduces repetition, accelerates progress
Target Audiences

Who We're Speaking To

Every campaign is crafted with one of three distinct personas in mind, their language, their pain, their channels.

Persona 01
The Individual
Adults 22–45 · Stress · Burnout · Anxiety
Pain PointTherapy feels too expensive or stigmatised. Wants practical, private, daily tools that fit real life.
MessageMental fitness you can build 5 minutes a day, no couch required.
Where to ReachInstagram · YouTube · Google Search · Reddit
Persona 02
The Professional
High-performers · Mindfulness-curious · Growth-driven
GoalPreventive mental hygiene, self-awareness tools, and peer community, not therapy.
MessageYour competitive edge starts with your mind. Train it like you train everything else.
Where to ReachLinkedIn · Podcasts · Newsletters · Twitter/X
Persona 03
The HR Leader
HR Directors · CPOs · L&D Heads
GoalReduce absenteeism, improve culture, measure EAP ROI with real anonymised insights.
MessageStop guessing about your culture. Start knowing.
Where to ReachLinkedIn Ads · HR Conferences · Email · Webinars
Our Services

Four Pillars of Growth

Four integrated service pillars working in harmony to build authority, trust, and sustainable growth in the mental wellness and workplace wellbeing market.

Pillar 01
Search Engine Optimisation
Dominate searches for mental wellness apps, burnout recovery, CBT self-help, and AI mental health tools, capturing users at the exact moment they're seeking support.
Technical SEO
Core Web Vitals
Mobile-first Indexing
Schema Markup
Internal Link Architecture
HTTPS Security Audit
On-Page SEO
Keyword-optimised Pages
Meta & Description Tags
8 SEO Blogs/Month
Alt Text & Images
Long-tail Clusters
Off-Page SEO
Wellness Backlink Outreach
Guest Posts on Mental Health Blogs
Google Business Profile
Review Generation
Therapist & NGO Partnerships
Target Keyword Groups
mental wellness app
burnout recovery tools
AI mental health
CBT self-help app
stress management platform
resilience building
employee mental health
focus group therapy alternative
emotional intelligence tools
mindfulness app india
Monthly SEO Audit
Full site health report monthly
8 SEO Blogs/Month
Long-form, research-backed content
5 Backlinks/Month
From wellness & mental health domains
Local SEO Setup
Google Business + citations
Pillar 02
Social Media Marketing
Build an engaged community of individuals, professionals, and HR leaders who trust Zensens.ai as the definitive platform for proactive mental fitness.
Facebook
Community building & awareness
Wellness community groups
Targeted ads, adults 25–45
Webinar & event promotion
Success story reposts
Instagram
Visual storytelling & brand warmth
Reels: Mind Workout tips
Carousels: CBT micro-lessons
Stories: Daily resilience nudges
Wellness influencer collabs
LinkedIn
B2B, HR and enterprise reach
Thought leadership articles
Workplace wellbeing data
Lead ads for demo requests
Company page growth
YouTube
Education & long-form trust building
Platform walkthrough series
Mental fitness education
User testimonials & stories
YouTube Shorts awareness
X / Twitter
Thought leadership & discourse
Mental health research stats
Awareness day campaigns
Thread content on burnout
Engage wellness KOLs
Google Ads
Paid search & display retargeting
Intent-based keyword ads
Display retargeting
Video ads on YouTube
App install campaigns
30 Posts/Month
Across all active platforms
Targeted Ad Campaigns
Meta, Google & LinkedIn ads
Monthly Analytics Report
Reach, engagement, conversions
Community Management
DMs, comments, community care
Pillar 03
Animated Video Production
Warm, human video content that explains mental wellness concepts accessibly, and turns Zensens.ai into the trusted, familiar voice in the space.
Platform Explainer Video
A polished 60–90 second animated video showing how Zensens.ai works, SenseAI, focus groups, the XP insight system. Ideal for website hero, App Store, and investor decks.
60–90 sec2D Motion GraphicsVO + Music
Mind Workout Series
Short animations teaching CBT-based micro-techniques, reframing, grounding, breathing, journaling. Shareable educational content that drives organic reach.
30–60 sec eachSocial-first format8 videos/month
Awareness Reels
High-impact 10–30 sec Reels and Shorts on burnout, anxiety, and the mental fitness movement, designed for virality on Instagram, Facebook and YouTube Shorts.
10–30 secReels / Shorts formatViral-ready
B2B Enterprise Video
A dedicated 90-second animated pitch for HR and L&D decision-makers, showing ROI on employee wellbeing, culture transformation, and EAP program value.
90 secB2B focusedLinkedIn-ready
1 Hero Explainer Video
Full production, VO, sound design
8 Social Reels/Month
IG/FB/YouTube Shorts formatted
Mind Workout Series
CBT micro-technique animations
B2B Enterprise Video
For HR/L&D decision makers
Pillar 04
Creative Design
A cohesive visual identity that communicates calm, trust, and clinical credibility, while remaining warm, human, and accessible to everyday users.
Brand Style Guide
Typography, colors, voice, logo usage documented
Social Templates
30+ Canva/Figma editable templates
Infographics
Mental health & burnout stats visualised
Pitch Decks
Investor & enterprise pitch materials
Email Newsletters
HTML templates for B2C & B2B sends
Ad Creatives
All sizes for every platform
App Store Assets
iOS & Android store graphics
Event Materials
Wellness events & conference collateral
Growth Strategy

The Zensens.ai Growth Funnel

Every tactic maps to a stage, from first encounter to long-term advocacy. Nothing is created without a purpose.

Awareness
SEO · Social Ads · YouTube · Blog Content
Broadest Reach
Interest
Explainer Video · Mind Workout Content · Webinars
Engaged
Consideration
Demo Requests · Testimonials · Focus Group Previews
Evaluating
Conversion
Free Trial · Sign-up CTAs · Onboarding
Acting
Advocacy
Referral Program · Reviews · Community Groups
Loyal
Organic Growth
Consistent monthly increase from search
Community Built
Engaged wellness following
Qualified Leads
Monthly demo and sign-up pipeline
Video Reach
Views on explainer and awareness reels
App Reputation
Managed ratings & store presence
SEO Deep Dive

Search Authority Strategy

Mental wellness is a high-intent, rapidly growing search category. Early SEO investment builds compounding authority that no competitor can quickly replicate.

Technical Foundation
We optimise site architecture, page speed, mobile performance, and structured data, the non-negotiable base for everything we build.
Page Speed ScoreTarget 95+
Mobile ScoreTarget 98+
Schema Coverage100%
Content Clusters
Topical authority clusters across 5 core pillars, each with a cornerstone page and supporting satellite articles creating an unbeatable knowledge web.
Burnout & Workplace Stress
1 cornerstone + 6 articles · 8 keywords
CBT & Self-Help Tools
1 cornerstone + 5 articles · 7 keywords
AI Mental Health
1 cornerstone + 6 articles · 8 keywords
Mental Fitness Daily Practice
1 cornerstone + 5 articles · 6 keywords
Authority Building
Backlinks from high-authority wellness, healthcare, and HR sites through a proven outreach network, not link farms.
Link Target Types
Wellness Blogs
Mental Health NGOs
HR Publications
Healthcare Portals
Psychology Today
University Research
Month 6 Projection
30+ quality backlinks · Domain Rating from ~10 to 35+ · Top 10 rankings for 15+ keywords
Content Strategy

90-Day Content Roadmap

A phased rollout, Month 1 builds authority, Month 2 launches aggressively, Month 3 accelerates, Months 4–6 scale.

Month 1: Foundation
Setup & Brand
Brand & SEO audit
Social profile optimisation
Keyword research complete
Template pack designed
Video script & storyboard
4 SEO blogs published
12 social posts live
Analytics configured
Month 2: Launch
Content Blitz
Platform explainer live
Meta & LinkedIn ads live
8 SEO blogs published
20 social posts
First 4 awareness reels
Mind Workout video #1
5 backlinks placed
Burnout stats infographic
Month 3: Growth
Amplification
8 SEO blogs published
30 social posts (daily)
8 reels produced
User testimonials series
Focus group explainer
Email newsletter live
B2B enterprise video
Q3 analytics report
Months 4–6: Scale
Optimise & Expand
A/B test ad creatives
Scale winning campaigns
Complete Mind Workout series
Webinar production
Wellness influencer partnerships
Retargeting campaigns
6-month impact review
How We Work

Our Engagement Process

Structured and transparent, with clear deliverables at every stage.

01
Discovery Call
Goals, digital presence, target markets, brand voice
02
Audit & Research
SEO audit, competitor analysis, keyword research, social listening
03
Strategy & Plan
90-day calendar, platform strategies, creative briefs, KPIs
04
Execution
Content, video production, ads management, SEO delivery
05
Report & Optimise
Monthly reports, strategy adjustments, scale what works
Measurable Results

KPIs & Success Metrics

Clear targets tracked monthly with full transparency.

Search Rankings
Top positions for mental wellness & burnout keywords
By Month 4
Organic Traffic
Sustained increase in visitors from search
By Month 6
Social Community
Engaged wellness community across platforms
By Month 6
Lead Pipeline
Qualified demo requests and sign-ups per month
By Month 3
Video Reach
Views across explainer, Mind Workouts & reels
By Month 4
Ad Return
Return on ad spend across paid channels
By Month 5
App Discovery
Monthly app store visits via SEO & social
Ongoing
Engagement Rate
3× industry average across social platforms
Ongoing
Execution Timeline

6-Month Growth Roadmap

Phased for quick wins first, then compounding long-term growth across all four pillars.

Weeks 1–2
Discovery & Setup
Brand Audit
SEO Audit
Keyword Research
Competitor Analysis
Social Audit
Video Brief
Analytics Setup
Month 1
Foundation Building
Style Guide
Profiles Optimised
4 SEO Blogs
Template Pack
12 Social Posts
Video Storyboard
90-Day Calendar
Month 2
Launch & Activate
Hero Video Live
Ad Campaigns Live
8 SEO Blogs
20+ Social Posts
First 4 Reels
Backlinks Active
Burnout Infographic
Months 3–4
Growth Acceleration
Daily Social Presence
8 Reels/Month
8 Blogs/Month
Mind Workout Series
Testimonials
Newsletter Live
B2B Video Live
Months 5–6
Scale & Optimise
Scale Best Campaigns
Webinar Production
Influencer Partnerships
Retargeting Campaigns
6-Month Impact Report